Ikigai is a Japanese concept that refers to a reason for being or the thing that brings joy and meaning to one’s life. It is believed to play a role in promoting longevity because it provides a sense of purpose and fulfillment, which can lead to better mental and physical health. Studies have shown that individuals with a strong sense of purpose have lower rates of depression, stress, and chronic diseases, and live longer, healthier lives. By identifying and pursuing their Ikigai, people may be more likely to maintain positive habits, engage in regular physical activity, and form supportive social connections, all of which can contribute to increased longevity.